by Vicky | Feb 25, 2021 | planning & organization
If it ever feels like you’re thinking about a million things at once, you’re probably right! According to the National Science Foundation (NSF), the average human has between 12,000 to 60,000 thoughts per day. Is your mind blown yet? Now that you’ve...
by Vicky | Feb 7, 2021 | content marketing
Stock photos… Love ’em or hate ’em, you need ’em. (Unless you’re a talented photographer, which I most definitely am not!) Stock photos have earned a bad reputation for being cheesy and generic. We see them so often that they became...
by Vicky | Jan 27, 2021 | content marketing
There’s no denying that social media is a marketing powerhouse, and it’s here to stay. While email marketing is still the most lucrative form of online marketing, social media is where interaction happens. A consistent social media strategy can help you...
by Vicky | Jan 18, 2021 | personal development
According to this article, the average American worker makes 118 mistakes per year. If we screw up approximately every other day at a job we’ve been doing forever, can you imagine how many mistakes we make in our businesses? Probably a lot more! The good news...
by Vicky | Jan 2, 2021 | personal development
If you have no corporate or business background, it’s easy to feel like you’re missing out on some valuable experience. I get it! I’ve been a nurse for 10 years, and business stuff was definitely not part of my skillset when I decided to start...
by Vicky | Dec 17, 2020 | content marketing
“Ugh, I don’t know what to write about.” “Am I even doing this right?” “What the heck is SEO?” Writing blog posts can feel intimidating and overwhelming. Maybe you don’t know where to start, or you’re not sure how...
by Vicky | Nov 21, 2020 | email marketing
Love it or hate it, email marketing is still a powerful way to connect with your audience. However, many people quickly get overwhelmed when they first start building their email list. Worse, many are not aware that certain email marketing mistakes can mean the...
by Vicky | Nov 10, 2020 | content marketing
If you’re like most bloggers, you’ve most likely experienced the dreaded “Blank Page Syndrome”. You know, those times when the cursor blinks relentlessly, daring you to come up with something right now. Sure enough, you can’t. If this has...
by Vicky | Oct 26, 2020 | planning & organization
What’s one thing every single one of us has in common? We all have 24 hours in a day. And unless someone starts experimenting with some really weird science, this fact isn’t likely to change in our lifetime. This means we’re all bound by the same...
by Vicky | Oct 19, 2020 | email marketing
Not so long ago, you could offer a lead magnet like a free ebook and people would fall over themselves to give you their email address. Email lists practically built themselves! Nowadays? Not quite so. In fact, ebooks are generally among the worst converting lead...