yes, you can find stock photos that don’t suck
content marketing

yes, you can find stock photos that don’t suck

Stock photos… Love ’em or hate ’em, you need ’em. (Unless you’re a talented photographer, which I most definitely am not!) Stock photos have earned a bad reputation for being cheesy and generic. We see them so often that they became pretty much become invisible to anyone who spends time online. You know what I’m…

take the stress out of creating your social media content
content marketing

take the stress out of creating your social media content

There’s no denying that social media is a marketing powerhouse, and it’s here to stay. While email marketing is still the most lucrative form of online marketing, social media is where interaction happens. A consistent social media strategy can help you build brand awareness, increase traffic to your website, create connections with your audience and…

10 big business mistakes we need to talk about
personal development

10 big business mistakes we need to talk about

According to this article, the average American worker makes 118 mistakes per year. If we screw up approximately every other day at a job we’ve been doing forever, can you imagine how many mistakes we make in our businesses? Probably a lot more! The good news is, we often have the opportunity to learn from…

what’s wrong with most lead magnets (try this instead!)
email marketing

what’s wrong with most lead magnets (try this instead!)

Not so long ago, you could offer a lead magnet like a free ebook and people would fall over themselves to give you their email address. Email lists practically built themselves! Nowadays? Not quite so. In fact, ebooks are generally among the worst converting lead magnets! People are looking for “quick wins”. Actionable content. When…